Nike Air Presto Femme

Inspirational stories for startup

Nike Air Presto Femme

Postby sooo » Mon Feb 11, 2019 7:38 pm

In retrospect — as the outcry over the sole switch of a NikeLab Ultra edition attest — the Air Max 96 was an incredible looking shoe, but it and its solid but nondescript sequel (also recently reissued) was utterly eclipsed by its successor. Following up the Air Max 95 had hindered Nike Epic React Flyknit Mujer its popularity, but the statement silver gleam of the Air Max 97 rendered the 96 into a series footnote. Being sandwiched between classics was a hindrance — especially when they kept being retroed due to audience demand.

Bizarrely, Nike made a few attempts to unite the heft of the Air Force 1 and the Air Max 97’s sleekness. Some fusions work and some fusions don’t. The Jordan AF1s were abysmal, but a few effective mashups Nike Air Max 2017 Mujer of Nike runners and their bestselling hoops shoe emerged in 1998. A wear test premium leather 2007 edition of the AF1 with the full-length translucency on the midsole and that familiar AM97 tongue did the blog rounds. Another sample delivered a more overt union of shoes, bringing silver and mesh panels to the Uptown, alongside the 97’s heel and tongue straps — surprisingly, it’s not as trash as it sounds. That Nike Air Pegasus 89 Feminino said, just because it’s an anniversary year for both shoes, we don’t need an official release for this one.

With a box price of $150 plus tax on its 1997 introduction, this Air Max was $10 more than the 1995 or 1996 editions. Not enough to be ranting in your alt.clothing.sneakers newsgroup on that early sneaker Internet, but the equivalent of almost $225 in 2016 money. In territories where they were coveted, the mark-ups were colossal, too. Reselling is nothing new.

The Air Max 97 debuted in fall 1997, but by spring 1998 it was superseded by the first of two Air Max 98s (the most familiar one). Given the boom time of Air Nike Cortez Mujer Max — Asics Gel Lyte 3 Donna particularly in Europe and Japan — it’s safe to assume that Nike were trying to maximize (no pun intended) profits by keeping a quick fire rotation on the shelves. Factor in Triax takedowns and the Air Max Light series, plus the impending debut of the Plus and Nike Air Presto Femme a shoe really needed to have its own identity to be stick in the minds of consumers spoiled for choice.

Beyond regional special makeups, the Air Max 97 wasn’t part of many partner projects. Most retailers were keen to use a more versatile design and Nike rarely seemed to push the shoe onto collaborators. San Francisco’s True deserve some credit for their masterful 2004 remake of the AM97 that brought it back to earth by jettisoning the metallic stuff and keeping it speckled and neutral. In subsequent years, AM97 collaborations with Sony PlayStation, Shady Records, Asics Gel Lyte 3 Donna and, bizarrely, a tribute to Japan’s Kashima Antlers soccer team, complete with Air Jordan III style elephant print, became popular amongst collectors.

Some of Christian Tresser’s 1996 sketches for the Air Max 97 look barely different to the final thing, bar a duo of pod-like applications that, in some illustrations, seem Adidas Stan Smith Donna to incorporate the PSI of the dual pressure, full-length air unit on the shoe. Perhaps intentionally or accidentally complimenting the Air Max Uptempo ’97’s pods, the decision was evidently made to keep things a little more streamlined.
sooo
 
Posts: 2329
Joined: Sun Nov 01, 2015 6:22 pm

Return to Inspirational stories

Who is online

Users browsing this forum: No registered users and 1 guest